Glossary

Net Promoter Score (NPS) is a widely used metric in the business world to measure customer satisfaction and loyalty. It provides companies with valuable insights into the overall sentiment of their customer base and helps identify areas for improvement. NPS is based on a simple question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?" Customers are segmented into three categories based on their responses: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6). By subtracting the percentage of Detractors from the percentage of Promoters, companies can calculate their NPS, which ranges from -100 to +100.

The power of NPS lies in its ability to provide a clear and easy-to-understand metric that captures customer sentiment. Unlike complex surveys, NPS focuses on a single question, making it easy for customers to respond and for companies to collect and analyze data. By analyzing NPS data, companies can identify trends and patterns, enabling them to take targeted actions to enhance the customer experience.

A high NPS indicates that a significant number of customers are promoters, who are not only satisfied with the company but also enthusiastic enough to recommend it to others. These promoters can become valuable brand advocates, spreading positive word-of-mouth and driving new business. On the other hand, a low NPS signals a higher proportion of detractors, who are dissatisfied and may even discourage others from using the company's products or services. This highlights areas where the company should focus its efforts to address customer concerns and improve the overall customer experience.

To maximize the effectiveness of NPS, companies should proactively collect feedback from customers at various touchpoints throughout their journey. This can be done through surveys, email follow-ups, or even through automated systems that capture real-time feedback. By tracking NPS over time, companies can gauge the impact of their initiatives and measure improvements in customer satisfaction and loyalty.

NPS can be particularly valuable when benchmarked against industry standards or competitors' scores. By comparing NPS with similar companies or market leaders, businesses can gain insights into their relative performance and identify opportunities for differentiation. This type of competitive benchmarking allows companies to set realistic goals and track progress towards becoming leaders in customer satisfaction.

Net Promoter Score (NPS) is a powerful metric that enables companies to measure customer satisfaction and loyalty. By collecting feedback, analyzing data, and taking action based on the results, businesses can enhance the customer experience, build stronger relationships, and foster brand advocacy. Implementing NPS as part of a comprehensive customer feedback strategy can provide companies with a competitive advantage and contribute to long-term success.