Personalized User Experience
What is it? The platform allows you to personalize the shopping experience for each customer based on their past purchases, browsing behavior, and other relevant data.
Why is it important? Creates a more relevant and engaging shopping experience for customers, leading to higher satisfaction and potentially increased sales. Imagine a B2B buyer who frequently orders specific office supplies. Personalized recommendations for frequently purchased items or compatible products can streamline their buying process and encourage them to spend more.
Questions to ask an eCommerce vendor:
- How does your platform personalize the user experience?
- Can we set up personalized product recommendations?
- How does the system use customer data to enhance personalization?
Product Comparison Tools
What is it? Enables customers to easily compare features and specifications of different products side-by-side.
Why is it important? Empowers B2B buyers to make informed purchasing decisions by allowing them to quickly evaluate product options and identify the best fit for their needs. This can streamline the buying process and increase customer confidence.
Questions to ask an eCommerce vendor:
- Does your platform offer product comparison functionality?
- How many products can be compared at once?
- Can we customize which attributes are used in comparisons?
Multi-Language Support
What is it? The platform allows you to display your website content and product information in multiple languages.
Why is it important? This capability expands your reach to international B2B customers, fostering a more inclusive buying experience. This is essential for businesses looking to tap into global markets.
Questions to ask an eCommerce vendor:
- How many languages does your platform support?
- How easy is it to add or update translations?
- Can different languages be associated with different storefronts or domains?
Multi-Currency Support
What is it? Multi-currency support is a feature that allows an eCommerce platform to display prices and process transactions in various currencies.
Why is it important? This capability facilitates international sales and enhances the customer experience for global buyers. It allows customers to view prices in their local currency, making the purchasing process more convenient and transparent.
Questions to ask an eCommerce vendor:
- How many currencies does your platform support?
- How are exchange rates managed and updated?
- Can customers switch between currencies easily?
Abandoned Cart Recovery
What is it? Abandoned cart recovery includes features designed to remind customers about items they left in their shopping carts.
Why is it important? This feature helps recover potentially lost sales and can significantly increase conversion rates by encouraging customers to complete their purchases.
Questions to ask an eCommerce vendor:
- What abandoned cart recovery features does your platform offer?
- Can we customize the timing and content of abandoned cart emails?
- How do you track the effectiveness of abandoned cart campaigns?
Customer Segmentation
What is it? The ability to group customers based on various criteria for targeted marketing and pricing strategies.
Why is it important? This feature enables businesses to create personalized experiences and tailor their marketing efforts, leading to more effective engagement and higher customer satisfaction.
Questions to ask an eCommerce vendor:
- How does your platform handle customer segmentation?
- Can we create custom segments based on customer behavior or attributes?
- How do customer segments integrate with other features like pricing and content display?
Wish list and Saved Items
What is it? Wish list and Saved Items allow customers to save products they are interested in for future purchases.
Why is it important? This feature encourages return visits and simplifies future purchasing decisions. By allowing customers to easily review previously saved items, it can boost sales and provide valuable data on customer preferences. In a B2B context, it also facilitates collaboration by enabling team members to share lists of potential purchases.
Questions to ask an eCommerce vendor:
- Does your platform offer wish list functionality?
- Can customers share their wish lists with others in their organization?
- How are wish lists integrated with the overall shopping experience?
Customer Reviews and Ratings
What is it? Customer reviews and ratings are a feature that allows buyers to share their experiences and opinions about products or services they've purchased. This functionality typically includes written feedback and a numerical or star-based rating system
Why is it important? This feature builds trust and aids in informed decision-making. Reviews and ratings provide valuable peer insights, which is especially important for high-stakes B2B purchases. They offer social proof that influences buying behavior and help suppliers improve their offerings based on customer feedback.
Questions to ask an eCommerce vendor:
- Do you offer review functionality for product pages?
- Do you allow integration with third-party review tools for product pages?
